"Happy Eraster, everyone! I was just sitting here scoffing the ears off a Lindt bunny and what should land on my desk but a genuine sales aid for Wild!, plucked from our massive Mute archive in Hayes. And not just any old sales aid, a FRENCH one, by George. This would’ve been printed back in ’89 to help sell the album (and the band) in France, where they had really only enjoyed success with the single ‘Oh L’Amour’ back in the Wonderland days. (Presumably because it had a French title.) If you can read French, then happy days; you’ll be able to understand the basic gist of the copy on pages 2 and 3, which is basically a beginner’s guide to the band and why our French cousins should be digging them. Andy Bell wears what he likes because “it amuses him” (“pouffiasses” gets my vote for word of the week, btw) and if Vince doesn’t want to come to the fore during performances or interviews, WELL THAT’S JUST WHAT HE’S LIKE. Then there are les facts, on page 5: Erasure were group of the year, according to the BPI Awards; they’d had 9 consecutive Top 10 singles up to that point and had enjoyed a million sales of The Innocents and went double platine with Wild!.
Drink it in, my friends: all the reasons that Erasure mattered back in the late 1980s and, indeed, why they mean so much to us all today. Even if our French friends still don’t really get them… That is - as they say - leur perte.
L’amour de Holly, BMG"